One Thing You Can Do
Know the Risk is a non-profit organization that has one unifying principle: this is to bring awareness towards potential addiction and proper use of prescription medication. The Toolkit will provide stories and resources of real world experience that inspires parents to stop the stigma of talking about opioid addiction.
KTR’s goal is to empower parents with the knowledge and courage to do one thing that is in their control, and is proven to make the situation safer: raise awareness to opioid addiction and proper ways to use prescription medication.
Families and communities across the country are coping with the health, emotional and economic effects of this epidemic. Local jurisdiction should put effective practices to work in communities where drug addiction is common. Time for Action, Maximizing the negative effects that the opioid epidemic has caused to communities, which Know the Risk will give resources and one of the programs to fund treatment and educate parents with opioid addiction and provide methods to educate young adults.
Everyone should approach Know The Risk to create a national campaign to raise awareness and educate friends and family of those at the highest risk of opioid addiction.
A campaign to create awareness of Opioid Addiction.
The website provides overdose prevention work that can be easily integrated into existing services and programs that work with teens who use or are impacted by drugs, substance abuse treatment programs, parent and child groups, and groups of people who use drugs outside of a program setting.
The mainstay of the campaign is to start a conversation with educating young kids about misuse of medication and be informed about how children view medication. Presented in both long-form and short-form variations, the narratives capture the cadence of how pills could appear as candy — from an isolated incident that could lead to a spiral of everyday occurrences, to that one moment when you know kids need to be informed of the proper use of medication.
The strategy through conversations with parents and kids to know about the misuse of medication prescription, a recurring theme was a feeling of helplessness, and wishing they’d known how to help loved ones in crisis. Appealing to parents to start the conversation would be the highest-impact to the young audience due to their influence and proximity to those that could lead at high risk.
Know the Risk promotes through their Instagram’s stories wanting to visit their website and shares statistical evidence on prescription drug addiction.