Doc’s are a part of their owner’s
life story.
The campaign gives the narrative by focusing on giving a platform on which the audience can design their own boot in exchange for engaging with the brand's content on social media and participating in an art installation with Dr. Martens from the latest Dr. Martens launch in their new app.
Dr. Martens finally launched their app where you can finally customize your own boot.
Dr. Martens (also known as Doctors, Docs, Doc. Martens or DM's) is an English footwear and clothing brand that also makes other ranges of products. Mainly amphibians, originally produced by R. Griggs & Co. of Wollaston, England, and currently owned by Permira. The Dr. Martens are characterized by a particular shape and an air-cushioned sole developed by a German doctor.