Away to the Ball Festival
Governors Ball Festival can easily differentiate from other festival events that take place in New York City, creating an experience where everyone fits in, no matter what type of genre you listen to.
And this coming year, the Governors Ball is celebrating its 10th anniversary, by having a very special, once-in-a-lifetime experience. For all.
Make local New Yorkers feel they would be missing out on the best 3-day event of the year. Create a scavenger hunt that helps them win free tickets, Spotify subscription’s and brand swag while generating lots of excitement about the bands performing at the festival.
Senior Project Finalist | Fall 2020
Governors Ball Campaign posters articulate their new brand identity of 2021 into a visual language for the campaign — comprised of fun colors and abstract shapes inspired by references from psychedelic posters. In print, digital and social platforms, Governors Ball start-up poster of their new theme for the 10th anniversary and line up.
Campaign posters distill the narrative by focusing on making festival-goers not miss out on the biggest event of the year.
The Governor’s Ball is the best place to see many of your favorite and emerging bands and is also the best place to get away from the city without leaving the city.
The Subway Wrap Installation will be at key stations and will show a preview of the festival and its 10th-anniversary lineup and designs. Governors Ball collaborated with Spotify has curated a playlist featuring some of the tracks that we’re most excited to see live in New York early this coming June. For an opportunity to win tickets to see their favorite artists starting, June 4-6th, 2021.
The Scavenger Hunt will be featured on the Governors Ball Instagram page, posting the location of the Scavenger Hunt and sharing clues to specify where and when it will take place to the audience. First 20 winners to show up first get free tickets to the festival and 50 people get a discount purchasing a ticket and Governors Ball merchandise.